Hindustan Times: Well the online world might be going ga ga over ecommerce and online retail but when one thinks about what do people buy on a daily basis in India? The first thing that comes to mind is vegetables! So can vegetables be sold online? Well are you pessimistic?? Don’t be because vegetable selling online could be a reality sooner than you can imagine.
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Thats because Azadpur Mandi, one of the largest fruit and vegetable wholesale markets in Asia, is soon to go online to modernise its working and bring in greater transparency in trade transactions. Birlasoft, the IT division of the $1.2 billion CK Birla 
Group, has completed the computerisation of the market whose operations are spread over an area of 90 acres in the capital’s northern and southern regions.
The company was awarded the Rs15 million contract of computerising the market by the Agricultural Produce Market Committee, Azadpur, in June. Out of the Rs 15 million, Rs 10 million was spent on creating the software - the Integrated Mandi Management System - and the remaining Rs 5 million on its maintenance for three years.
Well the benefits of this computerised systems are many but most importantly with the help of an e-trading system, the process of auctioning of the produce will be streamlined as bidders will be able to bid from anywhere now. Not only that, it will also help in forward and backward linkages of the produce also it will ensure an efficient, speedy and transparent process for disseminating information to the common man and other stakeholders. The system will also check corrupt retail practices like the creation of artificial scarcity of a commodity to hike its price.
The market is going to be fully computerised by early 2007 and the firm is executing a similar project for 82 other markets under the Uttar Pradesh Agriculture Marketing Board.
Though this might not be the greatest news for women for whom vegetable shopping is the greatest pass time but convenience and efficiency bring more good than bad so its great to see technology doing more good for the agricultural sector.
Group, has completed the computerisation of the market whose operations are spread over an area of 90 acres in the capital’s northern and southern regions.The company was awarded the Rs15 million contract of computerising the market by the Agricultural Produce Market Committee, Azadpur, in June. Out of the Rs 15 million, Rs 10 million was spent on creating the software - the Integrated Mandi Management System - and the remaining Rs 5 million on its maintenance for three years.
Well the benefits of this computerised systems are many but most importantly with the help of an e-trading system, the process of auctioning of the produce will be streamlined as bidders will be able to bid from anywhere now. Not only that, it will also help in forward and backward linkages of the produce also it will ensure an efficient, speedy and transparent process for disseminating information to the common man and other stakeholders. The system will also check corrupt retail practices like the creation of artificial scarcity of a commodity to hike its price.
The market is going to be fully computerised by early 2007 and the firm is executing a similar project for 82 other markets under the Uttar Pradesh Agriculture Marketing Board.
Though this might not be the greatest news for women for whom vegetable shopping is the greatest pass time but convenience and efficiency bring more good than bad so its great to see technology doing more good for the agricultural sector.